New apps seemingly pop up every second. Virtually every business category has one, from multinational firms to neighbourhood shops. Whatever need you envision, “there’s an app for that”, so goes the popular saying. If your business has yet to catch on to this trend, chances are you’re already lagging seriously behind in the digital race.
Last 28 April saw the InformationWeek Conference happen in Las Vegas, with a fantastic array of guests and panellists from the industry. In one panel discussion, Andi Mann, VP of products, strategy, and marketing at CA Technologies, offered this insight: “Every business is becoming a software business,” he said. What Mann actually means is that if you don’t have your own app, targeted success may be harder to come by.
A bland design will not gather enough interest, but too much complexity might direct users’ fingers to the “Delete App” button. Also, the more intricate the app, the higher the cost, so make sure add-ons have a clear purpose. You should be actively involved in the conceptualisation when outsourcing the creation of these programs to Perth app developers like Viper Online.
Make it available to users for free.
Unless your business is big and popular enough such that you’re certain people are willing to pay extra money to keep in touch with you, offer your mobile business app for free. For a small business, the objective is to drive sales and increase exposure.
Since iPhone customers have more complex access capabilities, an iPhone app developer in Perth can assist you in creating programs accessible through iOS devices. Depending on the functions you plan to integrate, you may have the app accessible through App Store as a pay-to-download or free item. You may opt to set up a link on your mobile website leading to the App Store page, too.
When app development is given ample thought, with the help of skilled mobile app developers like Viper Online, it becomes an effective business marketing tool.