How do you measure if a mobile app is successful or not? Success, in this instance, goes beyond the number of downloads or reviews you get from it. It’s also bigger than the lack of errors or bugs reported about the system.
You need to ensure that the app runs smoothly across all the platforms and devices where it was meant to be used. You need to evaluate it based on factors that make the software popular and (or otherwise) amongst consumers. More importantly, you need to work closely with professional app developers in Perth so you can constantly check if the app is still contributing to your brand’s bottom line.
New apps seemingly pop up every second. Virtually every business category has one, from multinational firms to neighbourhood shops. Whatever need you envision, “there’s an app for that”, so goes the popular saying. If your business has yet to catch on to this trend, chances are you’re already lagging seriously behind in the digital race.
Last 28 April saw the InformationWeek Conference happen in Las Vegas, with a fantastic array of guests and panellists from the industry. In one panel discussion, Andi Mann, VP of products, strategy, and marketing at CA Technologies, offered this insight: “Every business is becoming a software business,” he said. What Mann actually means is that if you don’t have your own app, targeted success may be harder to come by.
Businesses that make use of Apple iOS mobile apps as part of their marketing strategies cannot afford to ignore updates to this operating system. Consequently, mobile app developers in Perth always keep an eye out for the latest developments to help clients remain competitive in a busy, dynamic market.
Apple recently obtained a patent for “interactive application sharing”. This feature, according to Apple Insider, allows users to collaborate on some iPhone and iPad apps in real time (e.g. share and edit calendars, or perform screen sharing or live video sharing) through “an established wireless bridge”. Apple has yet to confirm if the invention will be featured in future iOS updates or flagship phones, even if similar apps or tools are already being offered on Google’s Android platform.