On the subject of apps, an article on news.com.au dated July 31, 2014 highlights the fact that Australia’s app economy is bigger than the U.S. and the U.K., and that it is poised to grow even more in time. The article maintains that the growing digital sector could be a “potential strength” of the country’s economy, and notes that Australia’s easy access to 4G and smartphone technology is convincing investors to put some serious money into app development. Additionally, the article goes on to say that while the apps of today are focused on bringing companies’ services to mobile devices, the apps of the near future might focus more on purchasing on the go.
The future of apps is looking bright for Australians, particularly to local businesses hoping to use apps to reach out to their customers. A well-made app that sports helpful user-friendly functions will surely help customers find what they need without looking for another business to purchase from.
When Penguin first rolled out in 2012, it shook the foundations of online marketing. Business websites left and right saw their rankings plunge deeper than Lake Macleod. As an English-speaking country, Australian websites were among those hit hard, making up part of the 3.1 percent of all English search queries.
In Penguin’s aftermath, affected websites were given two choices to reel from the situation. They could either fix certain issues or start from scratch.
Today’s business landscape is almost all about connectivity to the Web. The term “connectivity”, however, isn’t necessarily confined to websites but also includes mobile platforms. In line with this, mobile apps are also fast becoming a hit for businesses. Here’s why your enterprise should join the movement.
24/7 visibility – If you want your business to be visible to your customers 24/7, a mobile app is your best bet. Why? Data from MobileInsurance.com indicates that the average person spends about an hour and a half staring at their phone screens. They may do a lot of other things on their phones, but they’re highly likely to scroll through the apps they’re looking for. Continue reading