Even websites have to keep up with the times. If you want to have the coolest, most visited site in the Internet, applying any of these web design principles can give your website a legitimate chance.
Exciting Fonts and Typography: Kiss Arial, Times New Roman, and Comic Sans goodbye. Creative fonts are now the fashion in web design. Having unique typography on your website gives it a boost in the aesthetics department.
When it comes to mobile marketing, the name of the game is coverage and user retention: businesses have to reach out to as many people as possible and keep them engaged for as long as possible. This can be achieved through mobile websites and mobile applications or apps. Many people use these terms interchangeably, not knowing that mobile sites and apps are two entirely different concepts.
As the name implies, mobile websites are accessed through a web browser. They are typically watered down versions of larger sites designed to be accessed on desktop and laptop computers. Mobile apps, on the other hand, are miniature computer programs designed for a particular purpose, and they need to be downloaded and installed before they can be used.
Contrary to what people may think, neither of these two are better than the other. In fact, they complement each other: businesses use mobile websites if they need to reach out to a large audience, giving the latter a reliable channel for communication (i.e. mobile networks). If they need to focus on a specific purpose like information dissemination, shopping, and entertainment, businesses launch a mobile app designed for these, thereby allowing businesses to satisfy their customers more directly.
In addition to this, both mobile sites and apps can have mobile-specific functions like real-time mapping and click-to-call features. It only goes to show how important they are in mobile marketing.
If you’ve ever dabbled in search engine optimisation (SEO), then you probably know the basics like inserting keywords into your title tag and meta-description. However, there might be one aspect that you’re neglecting: word count.
Believe it or not, the length of an article or blog post can have a huge effect on SERP ranking. How so?
More Opportunities to Insert Keyword
If your posts are too short, you may inadvertently “overstuff” it with keywords, something that Google frowns upon. By writing longer material, you can spread keywords more evenly throughout the text, and insert them more organically to avoid being flagged by search engines. As a bonus, you also have more opportunities to insert variations of the same keywords, allowing you to account for the alternate search terms people use.
More Calls to Action
Aside from more keyword insertion opportunities, longer texts also allow you to incorporate more calls to action, which are the prompts that tell readers to subscribe to your service or purchase your products.
Think of Google as a high school English teacher. Which will it award a higher grade to: a shallow, haphazardly composed 300-word essay or a well-researched, informative 500-word report? More than ever, search engines place a premium on quality content, and usually, longer pieces contain more comprehensive information—which is why they tend to rank higher.