A company website is the 24-hour marketing face of any business. People from all over the world will be able to see the content of the website, which will include the products and services the company is offering to their clients.
A poorly designed website is a negative in the world of internet marketing: a website that confuses and/or frustrates the potential client will only push clientele away from the business, regardless of the effectiveness of the SEO campaign being done by the company.
This is why it is important for the website to engage and retain the interest of any visitors, and entice him or her to buy the product or service. There are several ways this can be achieved.
Simplicity is Key
A simpler website is much easier on the eyes. If website design seems a little shabby, then giving it space might help. It is important to keep the environment as formal as possible, so that clients will take the website seriously.
The font that will be used is also another important thing to consider. There are different typefaces available on the Internet, so it can become relatively easy to find one that represents the company’s personality, as well as the products and/or services that it offers.
More people are now using smartphones and tablets to surf the Web. Websites that do not have mobile-friendly versions will find it difficult to attract and retain customers.
Everyone’s going mobile these days, and if you simply let your business watch from the sidelines as the market turns to their smartphones for things like business information and directions, then you will surely be left behind. In incorporating your brand to the world of mobile marketing, one of the most important things you should consider is app development.
Mobile apps start out as ideas which can be classified into a particular niche. Your app developer should first ask you what exactly you wish to accomplish with your software. Do you want it to give your customers directions to your office? Maybe you want something that will give them comprehensive information about your products and services?
The Minimalist Lure
An efficient way many business owners do to take their apps live is to release a primary version that only has a few features; just enough to get customers hooked and wanting more. You can then provide the additional advanced features later, preferably as a downloadable attachment or as part of a completely new release.
Just like the products and services that you offer, your app should be marketed before you decide to launch it, just to make sure that it gets a generous amount of exposure which should lead to purchases. You can do this by setting up a website and uploading photos and videos of how the app should work.
Search engine optimisation (SEO) is the process of improving a website’s rankings in search engines like Google through a variety of means. The most common method is to employ effective keyword optimisation so that the search engine can associate certain keywords with a particular website more often. This, in turn, is also done using numerous methods.
The first method is content production, wherein keywords are integrated into the website’s written content like articles, blog posts, and news stories. While this may sound simple enough, creating keyword-optimised content is easier said than done because search engines also look for relevancy and coherence when it comes to keywords. This was done to quell the old practice of creating numerous low-quality, oft-incoherent articles for some websites and essentially flood search engines with them to improve the websites’ rankings.
Aside from content production, keyword optimised meta-tags were also employed to do away with this spam tactic. The biggest difference between the two is that optimised meta-tags are found within the code of the website rather than its contents.
While keyword optimisation is the most common SEO approach, it can be supplemented with efficient yet simple web design. Websites that don’t employ fancy methods like Flash animations, music samples, and the like also don’t require much bandwidth in order to load properly, giving them “extra points” in search engine rankings.