Why you need an App for your Business

Today’s business landscape is almost all about connectivity to the Web. The term “connectivity”, however, isn’t necessarily confined to websites but also includes mobile platforms. In line with this, mobile apps are also fast becoming a hit for businesses. Here’s why your enterprise should join the movement.

24/7 visibility – If you want your business to be visible to your customers 24/7, a mobile app is your best bet. Why? Data from MobileInsurance.com indicates that the average person spends about an hour and a half staring at their phone screens. They may do a lot of other things on their phones, but they’re highly likely to scroll through the apps they’re looking for. Continue reading

Choose Your Goals, Choose Your SEO

SEO can achieve many results, but which one of these is your plan really after?

Sadly, you can’t achieve high marks across the board; you can’t benefit from one without losing out on the other. An increase in traffic may or may not generate more revenue, while a shot in the arm in revenue may or may not come from new leads. To make the most out of SEO, your business must identify its priorities. Continue reading

2 Strategic Ways to Use Business Apps

Apps are here to stay! With Apple, Inc.’s roll out of the new iPhones, and the planned releases from their Android-using competitors, the world is still quite far from seeing the demise of mobile applications. Developers today are even keener in creating more programs that benefit people and companies in unprecedented means. Enterprises, however, may want to focus their use of business apps in these two strategic ways:

Improve Customer Experience

This is the most common reason why businesses approach developers for mobile applications. Usually, they envision their app not only be to be reflective of their company’s brand, but also to be innovative enough to transform the way they provide solutions for their target market’s needs. Continue reading