To ensure a website’s authenticity and reliability, Google regularly comes up with algorithms called “spiders” that “crawl” and evaluate webpages for indicators that confirm whether or not a site provides value to users. Search engine optimisation, in a nutshell, is all about making sure these spiders are happy with what they see. Otherwise, you can expect your site’s rankings to plummet; Google might even ban it altogether.
The challenge lies in the fact that SEO is not a one-time deal; you need to keep up with Google’s updates if you don’t want your SEO methods rendered obsolete. That’s why help from a professional Perth SEO company is often a necessary part of the process.