Why you need an App for your Business

Today’s business landscape is almost all about connectivity to the Web. The term “connectivity”, however, isn’t necessarily confined to websites but also includes mobile platforms. In line with this, mobile apps are also fast becoming a hit for businesses. Here’s why your enterprise should join the movement.

24/7 visibility – If you want your business to be visible to your customers 24/7, a mobile app is your best bet. Why? Data from MobileInsurance.com indicates that the average person spends about an hour and a half staring at their phone screens. They may do a lot of other things on their phones, but they’re highly likely to scroll through the apps they’re looking for. Continue reading

Creating That Killer App: How to Do So

One of the prime ways to lure people into becoming customers nowadays is to have an application available for download. However, with all of the apps available on the app store, it can be difficult to stand head and shoulders above the crowd. Here are a few tips on what you should focus on when developing an app for your company: Continue reading

Critical SEO Metrics you must Measure

If you’ve previously thought of SEO as a “set it, forget it” practice, then newsflash! You’re dead wrong. Much like other related fields, an SEO campaign’s success must be measured using specific metrics, or else all the effort used in launching could go to waste. Continue reading