Consumers are like young children─ easily distracted, sometimes confused, and prone to fickle-minded behaviour. Imagine their bewilderment when they see that your website on their desktop display is different from that on their mobile device screen. As far as integrated marketing communication goes, customers should only see one sight and hear one sound to receive a consistent brand message, something web designers in Perth have taken notice of. Internet expert Brad Frost blogs about why mobile responsive web design furthers this notion.
“The Australian Communications and Media Authority discovered that the number of mobile internet users in the country has increased by 33 percent since June 2012. This is despite the fact that mobile services in Australia only grew by three percent from 2012 to 2013, which means that more people are using their mobiles to browse the Internet rather than make calls. In addition, a growing number of people (about 52 percent) say that the quality of an SME’s mobile website influences their decision to do business with the company in question.
Consequently, businesses need the services of a web developer from Perth who can build mobile-friendly versions of their websites. Indeed, some internet marketing and web design firms are already experimenting with what is known as ‘responsive web design’ to address this emerging need. Such a technology ensures that a website is automatically optimized on every web browser or device where it is accessed.”
Cultivating a fan base for your website requires writing good content about yourself and your interests; one-liners regarding being an up-and-coming act in the “About Us” section will not hack it. Consult a web designer in Perth about opening a blog for your materials, such as, say, your thoughts in making your music. Creating relevant, keyword-optimized content– such as your bio– can help inspire more interest in your sound. Furthermore, if your act is a band, be sure each member is profiled.
If your music excites fans and attracts new ones, your website must take advantage with an online store. You can tweak the page to have options for your albums, site-exclusive tracks, and other merchandise.