Today’s business landscape is almost all about connectivity to the Web. The term “connectivity”, however, isn’t necessarily confined to websites but also includes mobile platforms. In line with this, mobile apps are also fast becoming a hit for businesses. Here’s why your enterprise should join the movement.
24/7 visibility – If you want your business to be visible to your customers 24/7, a mobile app is your best bet. Why? Data from MobileInsurance.com indicates that the average person spends about an hour and a half staring at their phone screens. They may do a lot of other things on their phones, but they’re highly likely to scroll through the apps they’re looking for. Continue reading