Choose Your Goals, Choose Your SEO

SEO can achieve many results, but which one of these is your plan really after?

Sadly, you can’t achieve high marks across the board; you can’t benefit from one without losing out on the other. An increase in traffic may or may not generate more revenue, while a shot in the arm in revenue may or may not come from new leads. To make the most out of SEO, your business must identify its priorities. Continue reading

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Critical SEO Metrics you must Measure

If you’ve previously thought of SEO as a “set it, forget it” practice, then newsflash! You’re dead wrong. Much like other related fields, an SEO campaign’s success must be measured using specific metrics, or else all the effort used in launching could go to waste. Continue reading

How to Hire the SEO Firm That’s Right for You

In the sea of thousands of businesses trying to stand out online, you need to find a way to be more noticeable than the rest. Search engine optimisation (SEO) is a concentrated field and finding the experts to work on your SEO strategy can be the best way to get more traffic and sales conversion on your site. Here’s what you can do to identify the most suitable SEO expert for your company. Continue reading