Today’s business landscape is almost all about connectivity to the Web. The term “connectivity”, however, isn’t necessarily confined to websites but also includes mobile platforms. In line with this, mobile apps are also fast becoming a hit for businesses. Here’s why your enterprise should join the movement.
24/7 visibility – If you want your business to be visible to your customers 24/7, a mobile app is your best bet. Why? Data from MobileInsurance.com indicates that the average person spends about an hour and a half staring at their phone screens. They may do a lot of other things on their phones, but they’re highly likely to scroll through the apps they’re looking for.
Better customer service – Having a website does wonders for your customer service processes, but a mobile app increases the benefits tenfold. Such an app can allow for simpler but direct transactions with your company. For banking institutions, for instance, apps can provide a way to deposit checks through smartphones, thereby eliminating the need to physically visit a branch.
Brand building – Think of a mobile app as a blank billboard, which you could customise in any way you see fit. You can make it look professional and straight-to-the-point, or make it feel hip and youthful; the choice is up to you. At any rate, the more you can get your customers involved with your app, the sooner they’ll be inclined to purchase from you. It’s like hitting two birds with one stone.