“People these days live in a multiplatform world. They read the morning news on a tablet, check the sport scores on their smartphones, type out emails on their PCs, and watch online videos using their laptops. If you happen to be a business owner, having a standard website just won’t cut it anymore—not if you want to get the attention of the so-called “second screen” generation. That’s why Viper Online Marketing, as one of the leading Perth website design firm, has decided to go all-in on multiplatform web development.
Multiplatform development, otherwise known as responsive design, is a design philosophy wherein websites automatically adjust themselves according to the device being used. For example, a landscape photo on a PC site might be rendered as a square-cropped picture on a smartphone due to its smaller screen size. Moving forward, all websites we design for clients will exhibit this intelligent ability to conform to any and all screens regardless of dimensions.”